Here are some exercises that will help you change your consumer thinking for the better:
1. Find out how much you resemble your favorite hero?
Usually, every man has an actor in the movies, whom he sympathizes with. In most cases, this is a positive character, who is ready to sacrifice his interests to save a person, a city or the world.
Empathy for this actor means that you identify with him, that you are like him, and if you were in the same conditions as him, you would do the same. To find out how much you resemble your favorite hero, answer the following questions:
- How do you think saving the planet is something worth making sacrifices for? That is, to consume less, in cases when you know that it can bring benefits to people and nature (less water, minimum plastic products, minimum products that produce waste and pollution, etc.);
- Do you think if this hero were in your state, he would do the same actions?
By answering these questions you will find out your level of altruism and heroism.
2. Translate an advertisement
To start the exercise, in the following table is an example of a translated advertisement:
|Advertising with the original text||Translated advertising|
“But everything will be fine when you have good friends,
And everything is solved, even the salary is missing,
When the heart desires and the pocket is empty,
We help you to be happy again “
|“If you don’t like reading contracts and you’re not very good at them,|
If you don’t like to do calculations, but you like to shop,
Come to us,
We will give you a lesson, which of course will not be for free “.
Above through marketing, is the attempt to convince the consumer that happiness can only exist when you are surrounded by goods. By practicing such exercises, you will be able to differentiate between constructive and manipulative advertising.
3. Find out which of your relatives or friends controls your wallet?
From whom, you will be ashamed or uncomfortable if from tomorrow you start doing the following:
- you will ride a bike more often than a car;
- you would spend less money on clothes or attend an event more modestly than usual;
- you will have a party without three floors of food, after which you don’t have to throw away products;
- you will spend less, not for lack of money, but for noble reasons:
- to support responsible companies;
- to help nature;
- to encourage others to become more conscientious consumers;
By answering these questions, you will see how independent you are. If you buy something just because you want to be no worse than your neighbor, friend, then they unwittingly control the money in your wallet.
4. Follow rich people who spend money constructively
Below are examples of two types of consumption style performed by the rich class:
|Classifying the rich by the way they spend||Description / Examples|
|The rich who spend money destructively||Usually, they show everyone their status through the practiced lifestyle which is characterized by luxury and excess;|
|The rich who spend money constructively||They usually have a house, clothes, and accessories that do not tend to prove how rich they are. And if they usually do, reason persists in these actions, for example:|
* if they use an expensive car it is electric,
* if they have a large house, it uses solar panels, water filters, and other eco-technologies;
* if they do business or investment they are beneficial for society and the environment, for example:
– Elon Musk has several business directions, whose main purpose is to solve humanity’s problems;
– Leonardo DiCaprio invests millions to help animals;
Watch on social networks, television, and other sources, rich people who spend money rationally and you will have the following benefits:
- you will get rid of envy of the rich, which will be replaced with admiration;
- low attention to celebrities who have a destructive consumption style will motivate them to evolve and attract their fans through more constructive methods;
So instead of a piece of music that sings about: “I’m the cool one because I have the money”, and a video that projects the lyrics into images, it will be a piece closer to the music and to people;
- you will acquire useful knowledge and habits for your pocket.
5. Set yourself intangible goals.
After purchasing a good that you have wanted for a long time, the euphoria usually lasts a few weeks. To relive the previous feelings:
- the birth of desire,
- waiting for the purchase,
- and euphoria after shopping,
all we have to do is find a new product or service to buy. Because advertising works quickly and efficiently, we don’t have to wait long.
The procedure is repeated until we wake up with many things that we don’t use, but the desire to live the emotions once again, persists, so we continue to make impulsive and unplanned purchases.
In order to get out of this closed circle and get rid of the feeling of lack of goods, in addition to the material objectives (to buy my house, phone, car, and so on), you have set some intangible objectives, such as:
- to learn a foreign language;
- to get some results in sports;
- to contribute to positive change through volunteering or entrepreneurship.
In this way, you will have less room for advertising purposes, and the pleasure you will receive in achieving intangible goals will be more lasting than the pleasure you receive from purchasing goods. That way you will go shopping only when you have real needs.
P.S. Products evaluated according to their impact on the environment and people can be found on our SHOP page.