1. Choose products made and sold by conscious businesses
You will gain directly and indirectly, immediately and over a period of time, if you will buy products from companies, that manage their business in such a way to:
- protecting the buyer pocket and health, by designing products that are useful, qualitative, and eco-friendly;
- protecting the environment by saving natural resources and reducing waste and toxic emissions in their manufacturing, logistic, and storage processes;
- practicing ethical business (legal finance activity, honest marketing, decent wages, and working conditions for employees, etc.).
Further are recommendations to identify such products:
- ANALYZE THE ADVERTISING:
Choose products that were advertised without urges to practicing excessive consumption. Excess is harmful to the environment because it increases the volume of production, and as a result, increases the volume of natural resources used and industrial and consumer waste generated. Usually, these products are overestimated and aggressively promoted. Here you can find more information about toxic marketing.
- READ THE LABEL:
- The product description.
This will help you choose the right material for clothes. For example, instead of buying clothes made from ordinary cotton choose sustainable materials that were made from organic and recycled cotton, organic hemp, bamboo, etc. (which is grown without pesticides, herbicides, and other chemicals, and requires less water and energy to produce). But pay attention to the percentage ratio of materials for each item, because a garment presented as green may not be so, for example, a T-shirt may have the following composition: organic cotton = just 20%, regular cotton = 50%, synthetic = 30%.
Visit our clothing store catalog and you will find products with a detailed description regarding the impact of the product and classification of the products according to a green rating.
- The product certifications
This is proof that the company applies in practice certain recognized technologies and standards (this was verified by a recognized evaluation company).
Because many logos and text on the labels are a marketing move (fakes like eco, green, clean, without any proofs), it’s important to know which certifications are appropriate. Here are some examples with recognized certifications:
- GOTS – Global Organic Textile Standards. The presence of this standard confirms the following: the product was raised without chemicals (fertilizers, pesticides, and insecticides); water management in production; good social working conditions; manufactured (at all stages of production: spinning/weaving/dyeing/printing/garment), without any toxic products, neither for the environment nor for production workers nor for users; laboratory test reports proving that there is no trace of GMOs in the DNA.
- ISO 14001 – all processes in the company are managed in such a way as to improve their environmental performance through more efficient use of resources and reduction of waste;
- Fair Trade – Fair Trade empowers consumers to have a positive impact on farmers, and farmworkers through their everyday purchases.
- Click here for more certifications.
- The product description.
- SEARCH FOR PRODUCT REVIEWS:
Find reviews about product quality. Clothing and footwear that was designed to be comfortable, functional, and durable will be worn a lot and purchased less often. For example, instead of buying 2 pairs of sports shoes per year, choosing the quality, you can do this once every 4 years. This will contribute to reducing the production rhythm, and as a result, decreasing the volume of natural resources used and industrial and consumer waste generated.
- FIND INFORMATION ABOUT THE BUSINESS:
Here you must find out the following information about the Manufacturer and Retailer:
- history – find information about the activities in which the company was involved, for example, social or illegal activities;
- strategy – find on the company website their mission and objectives. Developing and promoting innovative technologies to solve local and global problems is a good sign.
Most likely you will not find the ideal products or businesses, but it is always possible to choose the best ones.
2. Choose local producers and retailers
By doing this you will have the next benefits:
- faster delivery and less carbon footprint because of shorter transport distance;
- in most cases cheaper prices, because there will be no expenses on transportation, storage, and other financial expenses incurred by the retailer;
- a more dynamic local economic development because part of the money earned by the company will be invested locally.
3. Avoid excess
If instead of a few cosmetics you have a showroom, then this is harmful to:
- beauty and health – for example, the abusive treatment of the skin and hair with different solutions, is harmful.
- nature. A large number of products used =
- with a large number of packaging waste;
- with the volume of the production of such solutions and thus also the increase of the volume of natural resources used and the increase of industrial waste generated
- budget. Quality cosmetics are expensive, so using them rationally will save you money.
4. Dispose of cosmetic goods correctly
- Reuse – for example, instead of buying a new soap dish, buy just a soap solution, and use it fo a lot of time.
- Recycle. In order for the package, you throw away to become the raw material for the production of another packaging, do not throw it to garbage together with the other waste, but find specialized points for collecting of plastic, metal, and so on.