Consumption style

Internal reasons for irrational consumption


The following are the personal causes that contribute to excessive consumption:

1. How you react to the advertising

Through publicity, you may be left with the feeling that you are missing something, or that you urgently need the goods and services advertised.
The more toxic advertising you contact, the greater the needs.
Advertising today is pretty much everywhere:

  • television
  • radio
  • internet
  • banners in the city
  • posters in shops and transport
  • phone messages
  • clothes with advertising on them
  • and so on

Due to the advertisement, the emotions during the purchase or use of the promoted goods and services are increased and make you feel special. But the same advertising soon convinces you that in order to be fully happy, you have to buy the new and improved model of the product. And if you buy the accessories from complete, then you will be in the ninth heaven.

An example of advertising, which strongly reflects this idea:

“A young lady, ready to leave the house, stands in front of the mirror and prepares to leave. At one point, she makes a move with her hand and the dress she was wearing is replaced with a new one, which would be suitable for a special event, during which the voice of the advertising commentator says, “You deserve more …”
Next, the young lady in her new dress leaves the house, after which a taxi approaches. The young lady makes another move with her hand and instead of a taxi, a limousine appears. Meanwhile, the voice of the advertising commentator says: “You deserve more …”.
In the same style, a few more magic hand movements were made and finally, a toilet paper was claimed.

Through simple advertising of an insignificant product, the consumer is convinced that if he will buy the promoted product will also be special.

2. Your habits

Any habit of a person, whether good or bad, is difficult to uproot.
Here are some habits that motivate us to do the shopping we don’t need:

  • Visiting stores with no purpose to buy, but only to spend time;
  • Testing new products in the showcase (gadgets, clothes, etc.);
  • Studying websites or magazines with assortments of new products;
  • Long discussions about purchases that do not have a specific purpose.

At the same time, there are habits that today may be harmless, but tomorrow harmful.
For example, the habit that was practiced by the generations born up to 2000 to consume water without limit, today is not rational, because lakes and rivers are drying. For this reason, periodically, we must ask ourselves what is the impact of what we do.

3. The way you make money

If money is earned by irrational or dishonest methods:

  • the production of unnecessary or harmful products or its commitment to represent the interests of such a company,
  • the use of lies, flattery, and manipulation,
  • theft, corruption,
  • and so on

this money is very likely to be spent in the same way, because reason and honesty are missing from the start.

4. Lack of self-confidence

If self-confidence is lacking and you seek the appreciation of those around you (respect, gratitude, friendship, love), then the easiest tool to obtain them may be to surround yourself with goods and money.

5. Positioning as privileged

A high status (actor, champion, millionaire, politician, etc.), implies certain privileges. This also refers to the method of consumption, which is often excessive (active shopping, luxury, cars, villas, yachts, etc.).

This creates the stereotype that the whole class of celebrities is right and must do so.

As a result, as the poor and middle class tend to have a lifestyle similar to that of their idols, they begin to imitate these celebrities, practicing excessive consumption and showing their circle of communication that they are just as special.

At the same time, this statement may appear after you have achieved success after a lot of effort, for example, you worked for 10 years as a worker, and then became the owner of a profitable business. When you come to this position, you come with a statement: “Now I can afford it, I deserve it.”

6. Lack of information

Some actions with a negative impact can be performed out of ignorance.
For example, if a consumer is not aware that excessive consumption of goods contributes to increased production, and as a result of the irrational exploitation of natural resources and the massive generation of waste, then he will continue to practice an unbalanced consumption style.

Sometimes someone has access to information and enough wisdom, but does not love the truth, or categorizes the topic as negative and avoids talking about it. In this case, the lack of information is the cause of the lack of responsibility.

7. Indifference

Natural resources (air, water, soil, minerals, flora, and fauna) cannot be used without limit. For proper usage of these resources, the state and other organizations establish laws that regulate and limit their use. These laws and rules usually are not working efficiently.

In such conditions, we have two options for action: to be indifferent or to get involved as little as possible.

The constructive scenario, which will bring us benefits over time, ie to be proactive, can be achieved through the following:

  • mindful shopping: choose products from companies that care about people and the environment. In our shop, you cand find such products.
  • balanced consumption style: use the goods in rational quantities. In our blog, you can find recommendations about smart spending.
  • education: talking online and offline about it to motivate more people to become saver consumers. Like or share, if you want more people to have a consumer thinking like this.

About Matthew Light

Hello and thank you for joining me on the blog. Probably my name doesn't tell you anything, and you wonder why you read me :) For this question I have the following answer: The articles created by me are some conclusions made after: - analysis of people's behavior during shopping and after; - analysis of direct and hidden advertising (such as advertising from the movies, shows, songs, and so on); - activating in different positions: low and high salary jobs, jobs where I did monkey job, and positions where I organized the work activities of several dozen people. - analysis of thematic information from different sources (TV, books, blogs, documentaries, and others). The information has been structured in such a way that it is easy for you to find answers to the questions related to "How to contribute to the improvement of the ecological situation and to the well-being of people through the tools we have as consumers".

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